I like to throw curve balls, then I'll curve it the other way to throw off the real sleuths!

The more obscure locations get a name that is very far off, if not unrelated to the place. But they usually have clues so others in the urbex community can figure them out, or perhaps we are able to use a common name when posting on public forums, and we can also post photos on our different websites that are obviously the same place but without confusing people too much
Sometimes the more lesser known locations blow up and I have not changed the name on the website over the course of this time, which baffles some people... it's just a real pain in the ass to change it!